Local SEO for Home-Service Contractors

Lock in the leads your competition is taking.

We build audit-graded websites and optimize your Google profile so contractors like you stop losing $5,000–$15,000 a month in jobs to better-ranked competitors.

Free audit · No sales calls · Sent to your inbox within 24 hours

Built For
Roofers
HVAC
Plumbers
Electricians
General Contractors
The Problem

If you're not in the top 3, you don't exist.

Top 3 (map pack)75%
Positions 4-1020%
Page 2+5%
Share of local search clicks

Every month outside the top 3 costs a contractor $5,000 to $15,000 in lost jobs. Not because your work isn't great. Because Google can't tell you exist.

Most contractor websites fail for three predictable reasons: missing schema markup that tells Google what you do, slow mobile page speed that Google penalizes, and a Google Business Profile that hasn't been touched since you set it up.

Fixing this is what we do.

The Complete System

Five pillars. One integrated build.

This is what's in every TradeLockAI engagement. No upsells. No add-ons. Everything you need to dominate your local market.

Audit-Graded Website Build

We rebuild your entire website using our proprietary AI-powered technology. Final audit score 90+ on Google's technical SEO, Core Web Vitals, and mobile usability. Built in 3-7 days, not 4-8 weeks.

  • 12-20 pages including service area pages
  • Mobile-first responsive design
  • Lightning-fast load times (LCP <2s)
  • Built-in lead capture forms

Schema.org Structured Data

Schema markup is how Google and AI search engines understand your site. We deploy LocalBusiness, Service, FAQ, Review, and BreadcrumbList schema across every page. This is also what gets your business pulled into Google's AI Overviews.

  • LocalBusiness + Service schema
  • FAQ schema (rich results)
  • Review schema (when applicable)
  • AI-search-ready structure

Google Business Profile Optimization

Your GBP is your single most important asset for local search. We rebuild it from scratch: full description, primary + secondary categories, every service, hours, attributes, 15-20 optimized photos, pre-seeded Q&As, and a weekly content calendar.

  • Complete profile rebuild
  • Weekly Google Posts (we write them)
  • Photo updates monthly
  • Review response strategy

Lead Tracking Infrastructure

You can't improve what you can't measure. We install Google Analytics 4, Search Console, Site Kit, call tracking, and form notifications so you see every lead and where it came from. No more guessing whether marketing is working.

  • GA4 + Search Console + Site Kit
  • Call tracking (Google Voice or CallRail)
  • Form notifications to your inbox
  • Lead source attribution

Monthly Performance Reports

A clear 1-page PDF report delivered the 1st of every month. Real numbers. Real ROI. Real recommendations. Written in plain English by an AI, reviewed by our team.

  • Hero metrics: leads, CPL, ranking, audit score
  • Source breakdown
  • Search performance (keywords, impressions)
  • 3-month trend + next-month recommendations
Built for the AI Era of Search

While other agencies optimize for 2020 Google, we build for 2026 search.

Google's search results have fundamentally changed in the last 18 months. AI Overviews now sit at the top of most local searches. ChatGPT, Perplexity, and Claude pull local business answers directly from structured data. We've rebuilt our entire methodology around how AI search actually works.

Schema markup that AI reads

AI search engines don't crawl pages the way Google's old algorithm did. They read structured data — schema markup that tells them exactly what your business does, where you serve, and what makes you different. We deploy LocalBusiness, Service, FAQ, and Review schema on every page. Most contractor websites have zero. That's why they don't show up in AI Overviews.

AI-readable content structure

AI tools answer customer questions by extracting clear, structured answers from websites. Our content is built in question-and-answer format that AI can pull directly. When someone asks Claude 'who's the best roofer in Portland?' your business shows up — because we structured your content for that exact use case.

Our AI-powered build process

We don't manually code your site — our proprietary AI-powered technology generates it from your business specifics. This is how we deliver 90+ audit scores in 3-7 days instead of the 4-8 weeks a traditional agency takes. The same technology that lets AI search engines understand your site is what we use to build it.

Schema markup is the single biggest difference between sites that show up in AI Overviews and sites that don't. We deploy it as standard on every build.

Proof

We took a Portland roofer from invisible to dominant.

Northside Roofing, Portland Oregon

Before
42
Grade F
  • AI readiness 14/100
  • SEO health 43/100
  • PageSpeed 38/100
  • No schema markup
  • Invisible in map pack
After 90 Days
93
Grade A
  • AI readiness 96/100
  • SEO health 95/100
  • PageSpeed 92/100
  • Full schema deployed
  • Map pack position 3
+51 POINTS · 28 → 59 LEADS/MONTH · 12 WEEKS FROM LAUNCH
View full case study
The Process

From your first email to your first lead — the full process.

01
Day 0
Cold outreach or inquiry

Submit a contact form or send a cold email.

02
Day 3-7
Discovery call

30-minute video call to review your audit and plan.

03
Day 7-10
Contract & access

Sign the agreement, grant GBP and site access.

04
Day 10-17
Site build

Our AI-powered technology builds your custom audit-graded site.

05
Day 17-21
Launch & tracking

DNS swap, GA4 install, GBP optimization.

06
Month 1+
Ongoing management

Weekly posts, review responses, lead monitoring.

07
Monthly
Monthly report

PDF performance report delivered to your inbox, reviewed by our team.

The Investment

Built to outrank — not to undercut.

We're not the cheap option. We're the option that gets contractors into the map pack and keeps them there. Our proprietary build technology, full schema deployment, and AI-ready content structure are what move you from invisible to page-one — work most agencies don't even know how to do.

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Why Us

We're different from every other "marketing agency" you've talked to.

Proprietary build technology

Engineered to Rank, Not to Look Pretty

Our team built the website generation technology behind every TradeLockAI site. It bakes in schema markup, AI-readable structure, and Core Web Vitals optimization from line one — the technical work that actually moves you into the map pack. Most agencies can't deliver this at all.

Talk to the people doing the work

Family Business, Direct Access

TradeLockAI is a family business. You won't get bounced between an account manager, a project manager, and a 'specialist.' You work directly with our team. Email gets answered within hours. No exceptions.

We only serve contractors

Trade-Specific Expertise

We don't work with dentists, lawyers, or e-commerce stores. Every template, every keyword, every report metric is built specifically for home-service contractors. Your industry is what we do.

Ready to Start?

Get your free audit. Or skip ahead and book a call.

Two ways to get started — whichever feels right for where you're at.

Option 1 — Get your free audit

Enter your email and website URL. We'll run a complete SEO audit and send you a PDF report plus a custom price quote within 24 hours. No sales calls, no spam.

No spam. No sales calls. Audit delivered within 24 hours.

Option 2 — Book a 15-min intro call

Skip the audit step. Pick a 15-minute time slot to walk through your situation directly.

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Book a time

15-minute video call. No pitch. We'll see if there's a fit.

Family Business · Old Lyme, Connecticut

Real founders. Real email. Real work.

TradeLockAI is a family business based in Old Lyme, Connecticut, run by the Munson family. Every audit, every site build, every monthly report has our name on it. If you reach out, you're getting us directly — not an offshore agency, not a junior account exec, not a chatbot.

Email
tradelockai@gmail.com
Based In
Old Lyme, CT · Serving nationally
Response
4-hour response · M-F 8am-6pm ET
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